By Mike Shields
Who: Erin Matts
New gig: CMO, Annalect, Omnicom Media Group’s new data marketing tech team
Old gig: Svp, chief digital marketing officer, Glam Media
Age: 36
What is Annalect anyway?
You can’t open an email newsletter or do anything in this industry without Big Data. And we’re all claiming to have figured it out. It’s a very daunting subject in our industry. [Annalect] is for marketers by marketers. It’s really about how they perceive and how they go about solving problems—unlike big consultants who come in with recommendations but haven’t changed the intelligence or the processes.