Fast Co: People are Changing Their Internet Habits Now That They Know the NSA is Watching
By Sydney Brownstone While public opinion about the NSA is still wavering, one thing is clear: People are suddenly spending a lot more time with the privacy settings in their browsers. In the days after one of the most damning intelligence leaks since the birth of the Internet, polls were…
BoingBoing: NSA Leaks Trigger Steep Rise in Ad/Third-Party Cookie Blocking
By Cory Doctorow An Annalect study of the public’s attitudes towards surveillance found that Internet users are becoming more concerned about privacy in the wake of Edward Snowden’s NSA leaks. They conclude that this will impact on online advertising, as more and more users adjust their browser settings to block…
MediaPost: NSA Surveillance Prompts Web Users to Protect Privacy
By Wendy Davis People are more concerned about online privacy now than before the recent revelations about National Security Agency’s extensive surveillance efforts, according to a new study by Omnicom’s data marketing unit Annalect. Last month, 57% of Web users surveyed by Annalect said they were “concerned” or “very concerned”…
AdWeek: Study: NSA Scandal is Still Setting off Privacy Alarm Bells Among Consumers
By Katy Bachman Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern. After seven weeks of steady media coverage, the percentage of Internet users worried about their online privacy jumped 19 percent, from 48 percent in June (when the…
MediaPost: Annalect taps Erin Matts for Chief Marketing Officer Slot
By Isabelle Gauvry Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the…
WSJ: Advertising Giants to Merge
Omnicom and Publicis Aim to Fight Off Growing Competition From Silicon Valley by Suzanne Vranica and Ruth Bender Advertising giants Omnicom OMC +5.70%and Publicis PUB.FR +2.78%said Sunday they had agreed to merge, in a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like…