AdAge: Interpublic’s New TV Ads Platform of the Future, Explained
By Alexandra Bruell, Jeanine Poggi In case you missed it, IPG’s Mediabrands’ Magna group became the latest to promise to shove the TV and radio ad business out of “the Mad Men days of the 60s” as the Wall Street Journal put it, into the digital age. The consortium includes a handful…
WSJ: Interpublic Teams Up With TV Companies to Build Automated Ad-Buying System
By Suzanne Vranica When it comes to television ad sales, Madison Avenue has barely moved since the “Mad Men” days of the 1960s, with deals struck over the phone, via fax and, in a nod to modern day, email. But the industry appears to be moving slowly toward the digital…
The Atlantic: Are the NSA Revelations Changing How We Use the Internet?
By Rebecca J. Rosen We are now in, roughly, week 11 of what has become a more or less steady stream of revelations about the NSA’s efforts to collect and analyze huge amounts of the data people create every day online. Given what is now known, are the disclosures of…
Fast Co: People are Changing Their Internet Habits Now That They Know the NSA is Watching
By Sydney Brownstone While public opinion about the NSA is still wavering, one thing is clear: People are suddenly spending a lot more time with the privacy settings in their browsers. In the days after one of the most damning intelligence leaks since the birth of the Internet, polls were…
BoingBoing: NSA Leaks Trigger Steep Rise in Ad/Third-Party Cookie Blocking
By Cory Doctorow An Annalect study of the public’s attitudes towards surveillance found that Internet users are becoming more concerned about privacy in the wake of Edward Snowden’s NSA leaks. They conclude that this will impact on online advertising, as more and more users adjust their browser settings to block…
MediaPost: NSA Surveillance Prompts Web Users to Protect Privacy
By Wendy Davis People are more concerned about online privacy now than before the recent revelations about National Security Agency’s extensive surveillance efforts, according to a new study by Omnicom’s data marketing unit Annalect. Last month, 57% of Web users surveyed by Annalect said they were “concerned” or “very concerned”…