NY Times: Two Ad Giants Chasing Google in Merger Deal
By Tanzina Vega For years, the advertising business has been driven by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase or memorable TV commercial that becomes part of everyday culture. But the announcement on Sunday of the merger of two industry giants, Omnicom and…
MediaPost: Omnicom, Not WPP or Publicis, Dominates Madison Avenue’s Tech Story
By Joe Mandese If you follow the trade press (including this publication), you’d think that WPP and Publicis dominate Madison Avenue’s technology beat, but according to some sophisticated new research analyzing the impact each of the major agency holding companies—and their most influential people—have on the ad industry technology narrative,…
PR Newswire: Omnicom Media Group Will Deploy Salesforce Marketing Cloud Across Entire Global Agency Network
NEW YORK, June 14, 2013 /PRNewswire/ — Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http://www.salesforce.com/), today announced that Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC), will deploy Salesforce Marketing Cloud as the core of its social marketing offerings, to be delivered by its…
AdWeek: Omnicom Media Group and Salesforce will Build Marketing Tools
By Christopher Heine Omnicom Media Group will employ Salesforce’s Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom’s two-and-a-half-year-old analytics division, Annalect, will utilize Salesforce’s social technologies to build campaign-informing tools for the New York group’s 5,000 clients in…
AdExchanger: Omnicom Media Group Rolls out Salesforce Marketing Cloud Across Agencies
By Judith Aquino Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to…