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AdAge: Publicis, Omnicom Align Chess Pieces in Key Divisions

By Alexandra Bruell

Federal Trade Commission regulators last week cleared the Publicis Groupe and Omnicom Group merger in the U.S., laying to rest antitrust concerns over a combined group that would command more than 40% of U.S. media spending. But while the merger partners wait for approval in markets like Europe and China, they are hardly idle in their quest to meet a deal target of early next year. Beyond an earlier reported integration committee meeting that brought together top global executives from both holding companies in Miami, the frenemies seem to be aligning chess pieces in the areas of media, creative and digital.
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