By Steve McClellan
Omnicom’s Annalect data group has compiled research that lowers expectations for this year’s retail holiday shopping season.
Factors such as less-than-robust job growth and the late start to the shopping season are behind the tepid outlook, the firm stated in a fall retail report to clients.
In-Store traffic is projected to be down more than 1% — versus the 2.5% increase last year — and sales growth in the last two months of the year won’t reach the 3% hike achieved in the same period of 2012.