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Data Driven Social Good: Is it really happening?
Social good driven by Big Data may finally have arrived—providing a welcome illustration of data’s potential to drive change and an even more needed counterpoint to the stories emphasizing privacy concerns, consumer tracking and potential abuses of data. “While some researchers and writers claim data analytics will create a data bourgeoisie, a new crop…
Bytes of a Luis Suárez Computed Network
With Luis Suárez making his debut in a Barcelona jersey on Monday in their 6-0 thrashing of Mexican Club Léon, I was keen to explore how global news outlets have covered the world’s most renowned odaxelagnist in the past year. What a year it was. Suárez comfortably won the 2013-14 English Premier League…
Smart TV Moves Beyond the Early Adopters
It may seem obvious, but a recent study proves what many smart marketers have seen on the horizon for a while — connected TVs are increasing in importance for consumers. It’s quickly becoming a channel that should be on the radar of anyone looking to take advantage of highly targeted…
How to Get Your Data Out of Silos, Put It to Work, and Get Help Doing It
If you’ve got vast stores of data sitting around, in silos, just waiting for the day when you finally do something with it, you’re likely missing out. Look beyond how you’re using data to target ads and consider the possible applications. If you’re collecting more data than you’re currently using,…
CMO: The new sustainability officer?
It’s a fast changing world — especially for marketers. So, how do you get it all done and deliver on your goals? The answer might just be to take on even more than marketing in order to show your customers you are aligned with their values. The numbers make the…
Annalect Primary Research Study
Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting. Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects…