Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting. Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects are widespread among consumers, advertisers, networks, technology companies, and service providers.
[download file=”https://www.annalect.com/wp-content/uploads/Annalect-Primary-Research-The-impact-of-Binge-Viewing-2014-1.pdf” title=”The Impact of Binge Viewing”]
Annalect Primary Research conducted this consumer study to address binge-viewing from a consumer standpoint:
- Who are bingers?
- Why do they binge?
- What are their methods for bingeing (including gender and generational differences)?
- What are their attitudes about advertising and binge-viewing?
Annalect’s Primary Research & Insights group has extensive experience conducting customized quantitative and qualitative primary research for clients and proprietary agency studies focused on creating a competitive advantage for our clients.