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The World Cup by the Numbers
There’s nothing like rooting for your team. Whether you’re at home, with friends and family at a bar or restaurant, or on the go, major sporting events bring people together in a special way. And for Americans, the big draw isn’t just limited to football, baseball, basketball, and hockey games…
Fireworks Aren’t the Only Bright Spots This 4th of July
As fireworks light up the sky this Independence Day, experts expect consumers to light up cash registers, with 4th of July spending expected to increase for the second year in a row. The average American will likely spend $330 over the holiday weekend, according to a recent survey by WalletHub. …
Mobile Marketing: The Best Way to Reach Live Performance Fans
As the weather heats up every year, so does the summer concert season, setting off a rush of fans to ticket booths — both real and virtual — to gain admission to see their favorite bands live. The medium many are using to connect with tickets or find out details…
Strong Growth Consumer Spending and Borrowing Gives Economy a Boost
Rising rates of consumer spending and borrowing could signal stronger months ahead for the American economy, giving marketers some much needed good news that people are ready to spend their cash, according to a recent Gallup poll and Federal Reserve report on consumer credit. Daily spending has reached it highest…
Retail Research Newsletter: Fashion Forward
As consumers have finally thawed out from the long and frigid winter, our retail newsletter takes a look at the economy and latest retail trends. While Q1 saw a weak GDP reading, Consumer Confidence continues to improve, and e-commerce continues to fuel gains. [download file=”https://www.annalect.com/wp-content/uploads/Spring-Retail-Newsletter_Annalect.pdf” title=”Retail Newsletter”] Retailers are ramping up…
Travel: Who Spends the Money Now and the Best Way to Reach Them
All the experts are forecasting a strong travel season for Summer 2014. And much of that growth is being driven by Generation X, with some help from the millennials and younger baby boomers who lie on either side of this often forgotten demographic. In the leisure market, Gen X travelers,…