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Travel Marketers! Americans are Ready to Make Summer Travel Plans
After a long, cold winter, which seemed like it would never end for many, summer is nearly here. What does that mean for marketers? Americans are ready to put the snow and ice behind them and get away from it all – and they want to soak up some sun…
How location-based advertising is reshaping marketing at events
When tens of thousands of fans gather next month in Brazil for the 2014 World Cup championship, they can expect to be met with messaging from hundreds of global brands as they stroll the sun-drenched streets of Rio de Janeiro and 11 other host cities. But if the most recent…
When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong foundation. “When something is new, we want to go big,” Adam Gitlin, Global Managing Director for Annalect’s Data Group, told the crowd at…
Decoding the Complexities of U.S. Hispanic Population Trends
Annalect Primary Research and OMD Multicultural decode the complexities of U.S. Hispanics’ population trends. In Affirm This: The Era of Affirmation™ and its Impact Among Hispanics, Annalect Primary Research and OMD Multicultural explore the complexities of a recent population trend among U.S. Hispanics, wherein they seamlessly navigate life between Latino and American…
What it Means that Native Advertising is Going Mainstream
Brands are increasingly turning to native content to deliver their messages in a more user-friendly format that has the potential to add an element of credibility, which can be lacking from traditional avenues like display ads or most video campaigns. But a new survey suggests that for a majority of…
As Market for Video Ads Matures, Metrics Get More Sophisticated
Digital video is emerging as an increasingly vital tool for companies to communicate with and engage prospective customers. But despite the unique opportunities video presents, most enterprises continue to lag in the adoption of strong measurement capabilities, experts say. Writing recently for GigaOm, Rachel Delacour, CEO of BIME Analytics, noted…