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Consumption Habits of Modern Man Research
[download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Study_The-Changing-Role-of-Men-.pdf” title=”The Changing Role of Men”] When thinking about the depiction of families on the small screen, we have come a long way from the Cleavers in the 50’s (Leave it to Beaver) to the present day Pritchett-Dunphy clan (Modern Family). Through these on-screen relationships, we get a glimpse…
Data Reveals the Why Behind the Winning Super Bowl Ads
In recent years, with the advent of Facebook and YouTube, we can immediately (and with real data) see which Super Bowl ads were most popular with viewers. Likes, views, shares, comments, tweets – these are all valid volumetric measures of interest, but do we know why people like, view,…
2013 Media Trends
Annalect has released its 2013 Media Trends Executive Summary. For over ten years, we have been compiling the latest research across all facets of media. This year, we look at major factors in changes to the media landscape: the ubiquity of mobile devices, the fragmentation of media, time-shifted viewing, and…
Post Holiday Sales Recap Research Pulse
Weakest sales growth since 2009 The unenthusiastic forecasts for the holiday season have turned out to be accurate, as U.S. retail sales rose 2.7% this holiday season, the smallest increase since 2009. Many factors contributed to the uninspiring sales results: a shortened holiday shopping season, the most promotional retailing environment…
Adding a "Pop" to Shopping
Annalect’s recent proprietary consumer research pulse, “Adding a New ‘Pop’ to Shopping”, explores consumers’ attitudes and behaviors surrounding a relatively new concept in retail and marketing, Pop-up shops. The concept is based upon setting up a temporary retail space that “pops-up” one day and disappears anywhere from one day to…
Annalect Online Consumer Privacy Study
Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results shed light into the need for consumer control and education to help consumers feel more secure about their online privacy, and the unexpected…