When Looking to Engage Millennials, Holiday Travel Companies Turn to Mobile
Using mobile apps and curated content, travel brands are fostering relationships with millennial consumers that they hope will propel 2015 holiday travel. With the winter holiday travel season approaching, countless brands in the industry are looking for ways to entice travelers to their services. Differentiation is rapidly becoming the key…
Beet.TV: Creative Directors Are Warming Up to Data: Annalect’s Matts
Some creatives have continued to view data as an intrusion that undermines their work by valuing algorithms over instincts, but that may be starting to change. One development that creatives are excited about is the availability of programmatic technology that allows them to show hundreds of different iterations of creative to different…
Reach, Teach & Keep Millennials Webinar: Video Recaps
Understanding the Millennials mindset, and how it differs from other generations’ mindsets, is a critical first step to reaching, teaching and ultimately keeping this important cohort for building a future focused organization. During our webinar, we discussed several approaches to developing and teaching content specifically geared toward Millennials. The speakers included:…
I-COM: In US, Slavi Samardzija of Annalect Joins I-COM Data Venture Challenge Jury
I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury. As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’…
AdAge: Ad Age’s Women to Watch 2015
New York, NY (June 1, 2015) – Annalect’s Erin Matts is one of the 20 leaders honored in Ad Age’s annual Women to Watch list, recognizing the year’s most accomplished and up-and-coming women in marketing, advertising, and media. Now in its eighteenth year, Ad Age’s Women to Watch list spotlights outstanding…
Programmatic & Creative: Powerful Together
Some have said that programmatic could mean the death of creative, or that new technologies will strain the creative process. Not so, according to a recent report from eMarketer. To set the stage: Programmatic is only going to increase in importance — 63% of U.S. digital display advertising dollars will…