MediaPost: Annalect’s Erin Matts: Bright Future for Brands in Programmatic
By Skip Brand “And brands have had little use for programmatic buying and ad tech in general since it’s all been primarily geared for direct-response sellers,” wrote Mike Shields in Adweek last week. That may be true today (who am I to question Mike Shields?), but it probably won’t be…
MediaPost: Annalect taps Erin Matts for Chief Marketing Officer Slot
By Isabelle Gauvry Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the…