The Drum: Omnicom looks to take on IPG data push with launch of Annalect-driven precision tool ‘Omni’
The Drum covers the launch of Annalect’s new operating system, Omni, and its unique capabilities in our competitive set. Omnicom has decided to build its rival offering from the ground up, pairing Annalect, Omnicom Group’s data solutions agency with OPMG (Omnicom Precision Marketing Group) and claimed to ensure a strategy…
Adweek: Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools
Omnicom’s newest data scientist hire is a chatbot—kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists…
Annalect’s Anna Nicanorova Named to Ad Age’s 2017 40 Under 40
Ad Age: Meet Ad Age’s 2017 40 Under 40 Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising. Anna Nicanorova Director, Omnicom’s Annalect Labs When Anna Nicanorova isn’t creating marketing software that helps makes large-scale data shareable,…
Annalect’s Kristina Spade Dension Named ‘She Runs It’ Award Recipient
She Runs It today announced that ten promising trailblazers in media and marketing have been chosen for the annual She Runs It education loan relief program. Each winner will receive an award of up to $10,000 to help pay back loans they may have received in pursuit of graduate or…
Adweek: How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion’s share of the North American business of Procter & Gamble, the world’s largest advertiser. It followed that coup this past August by winning AT&T,…
AdExchanger: Annalect’s Erin Matts Says Data-Driven Creative Is The Next Big Prize
Omnicom Group’s leadership credits the company’s analytics arm, Annalect, with helping it capture a bunch of new business in 2016. Procter & Gamble and AT&T were the two big media wins, both accruing to fledgling agency Hearts & Science. And then there’s McDonald’s, a creative account that went to DDB.…