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Annalect’s Anna Nicanorova Named to Ad Age’s 2017 40 Under 40

Ad Age: Meet Ad Age’s 2017 40 Under 40

Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising.

Anna Nicanorova
Director, Omnicom’s Annalect Labs

When Anna Nicanorova isn’t creating marketing software that helps makes large-scale data shareable, scalable and actionable, she’s climbing mountains. In fact, she’s completed four of the world’s seven highest climbs. The Moldavia-born 28-year-old launched during Super Bowl 2016 the Moodometer, which used facial-recognition technology to better measure ad effectiveness, and she’s currently developing a Siri-like AI chatbot for Omnicom agency staffers. Ms. Nicanorova also launched content-inspiration software last year that uses computer vision to go through and translate hundreds of thousands of online videos and images into briefs that help with the creation of relevant content for niche audiences, such as yoga-obsessed millennials in California.

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