AdWeek: Annalect’s CMO Explains Why New York Beats Silicon Valley
By Mike Shields Who: Erin Matts New gig: CMO, Annalect, Omnicom Media Group’s new data marketing tech team Old gig: Svp, chief digital marketing officer, Glam Media Age: 36 What is Annalect anyway? You can’t open an email newsletter or do anything in this industry without Big Data. And we’re…
AdAge: Adland’s Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
Once Allies, Audience-Targeting Firms and Media and Digital Shops Are in Competition for Control and Clients By By Alexandra Bruell, Tim Peterson It was the late 2000s, and advertising agencies had spied their next great growth area: selling clients on an array of in-house audience-buying technologies, including their own online…
SF Gate: Online Privacy Concerns Growing
By James Temple There’s a privacy arms race under way online, an ongoing struggle among consumers, Internet companies, advocates and policymakers to assert greater control over personal data. In the wake of the recent National Security Agency spying revelations, a number of people disabled the browser cookies that allow marketers…
MediaPost: Annalect’s Erin Matts: Bright Future for Brands in Programmatic
By Skip Brand “And brands have had little use for programmatic buying and ad tech in general since it’s all been primarily geared for direct-response sellers,” wrote Mike Shields in Adweek last week. That may be true today (who am I to question Mike Shields?), but it probably won’t be…
MediaPost: Most Web Users Want To Remain Anonymous
By Wendy Davis Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers, according to a new report by the Pew Research Center. The report, which examined people’s attitudes toward online anonymity and privacy, also says…
AdAge: Interpublic’s New TV Ads Platform of the Future, Explained
By Alexandra Bruell, Jeanine Poggi In case you missed it, IPG’s Mediabrands’ Magna group became the latest to promise to shove the TV and radio ad business out of “the Mad Men days of the 60s” as the Wall Street Journal put it, into the digital age. The consortium includes a handful…