SocialTimes: Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region
The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post. Annalect Asia-Pacific president Lee Smith added in the blog…
FleishmanHillard: The Bigger the Social, The Bigger the Data
Annalect’s Chief Marketing Officer Erin Matts talks with FleishmanHillard TRUE about how the explosion of social media channels has changed big data and what companies can anticipate moving forward about its potential. TRUE: What has been the impact of new social channels on big data? Is it just a question…
RadioInk: Big Data Recruitment
By Buzz Knight All industries need to give strong consideration to recruitment for the future and the radio business is no exception. Do you regularly evaluate your methods and processes for reaching out to colleges and universities in your market? As you consider what types of students can benefit your…
MarketWatch: ARF Announces New Members to Board of Directors
NEW YORK, NY, Dec 03, 2014 (Marketwired via COMTEX) — The Advertising Research Foundation (ARF) announces today that nine new members have been elected to serve on the organization’s Board of Directors. We are proud to welcome the new board members: Carlos Fonseca, Global VP Knowledge & Insights The Coca…
FastCo: Data Breaches Are Making People Hate Your Brand
“It’ll blow over” is not a very good mantra for the retail industry. By Sydney Brownstone It seems like we can’t go a few weeks without news of a new data breach. The most recent came by way of Staples, which announced earlier this week that it was looking into…
AdExchanger: Annalect Goes for the “Golden Nugget”
By Ryan Joe A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and…