PR Newswire: Omnicom Partners with Atlas for Launch During 11th Annual Advertising Week
Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications company, announced today that they are the first holding company to partner with Atlas on the launch of their new ad serving platform. The strategic partnership will provide first-mover advantages to Omnicom clients who want the benefits of people-based…
AdAge: Salesforce and Omnicom Ink Marketing Cloud, CRM Deal
By Alex Kantrowitz Salesforce and Omnicom announced a partnership on Tuesday that will give the holding company’s agencies and their clients access to Salesforce’s full product offering. The deal underscores how agencies are turning to marketing technology to centralize customer data. It also demonstrates Salesforce’s attempts to expand its client…
MediaPost: Jed Meyer Takes On New Global Role At Annalect
By Steve McClellan Annalect Group, the data and analytics division of Omnicom Media Group, has named Jonathan “Jed” Meyer to the new position of global director of research and analytics. In his new role, Meyer will oversee the ongoing integration of OMG’s regional research and analytics capabilities globally. In addition,…
WSJ: Binge TV Viewers are More Receptive of Ads, Study Finds
By Nathalie Tadena Netflix NFLX -1.04%, Amazon.com IncAMZN +0.21% and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers? New research from Annalect, Omnicom Media Group’s marketing technology platform, found that 58% of binge viewers enjoy watching…
AdWeek: Annalect Taps Wunderman’s Samardzija as Analytics Chief
Has done data-centric work for brands like Nokia, Coca-Cola and Sony By Noreen O’Leary Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and most recently headed analytics at Wunderman…
MediaPost: Omnicom’s Annalect Unveils New Verification Program
By Steve McClellan For Omnicom clients, ad viewability is about to get clearer. At least that’s what the holding company is banking on, given a new capability just launched by one of its operating units. Big Data agency Annalect, part of Omnicom Media Group has unveiled what it’s calling an…