FleishmanHillard: The Bigger the Social, The Bigger the Data

Annalect’s Chief Marketing Officer Erin Matts talks with FleishmanHillard TRUE about how the explosion of social media channels has changed big data and what companies can anticipate moving forward about its potential.

TRUE: What has been the impact of new social channels on big data? Is it just a question of more of the same?

Matts: This idea of self-publishing — not just “I have my own blog,” but now I can like, comment, share and otherwise let my opinions be known on these platforms — has really been the engine behind the incredible amount of data that’s available from a consumer perspective. Social media is, in fact, what turned data from petite to big.

Continue to Fleishman Hillard for the full article.

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