FastCo: Data Breaches Are Making People Hate Your Brand

“It’ll blow over” is not a very good mantra for the retail industry.

By Sydney Brownstone

It seems like we can’t go a few weeks without news of a new data breach. The most recent came by way of Staples, which announced earlier this week that it was looking into a possible flaw in protecting customer credit card data. But these aren’t isolated events. The frequency of data breaches has been increasing every year. And according to one new study, consumers don’t want to take it anymore.

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