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Green Marketing Success: Nice Guys Finish First
Brands drive growth in consumer demand by adopting meaningful green marketing principles into production, packaging, and marketing messages. As a great frog once said: “It’s not easy being green,” but it is increasingly necessary. Among today’s enterprises of all sizes, customers expect green principles and practices. People not only want…
Addressable Brings Programmatic TV Closer Than Ever
Programmatic TV is still facing many barriers to adoption — such as technology infrastructure challenges and TV’s traditional culture — however, addressable TV shows immense promise for the future. Could mass TV advertising soon resemble digital? Programmatic ad buying has quietly overtaken online advertising in recent years, but the TV advertising model…
Food and Beverage Advertising Will Make Big Strides
Get ready to chew on some interesting food for thought as we explore the next trends in the evolution of food and beverage advertising for 2017. Food and beverage advertising has come a long way from its humble beginnings. From a past dominated by regionally unique products to the present…
Data Analytics Benefits Modern Banking
Retail banking services provide a compelling example for other industries that want to modernize their use of data and improve their marketing capabilities. How can modern banks’ use of data-backed insights provide a clear model for marketers wanting to improve revenue and the customer experience? While other industries react to…
Data-Backed Marketing Will Trend Up in 2017
Chart ahead for next year with our list of the predicted top five data-backed marketing trends of 2017, which includes a rise in experiential marketing and augmented reality. Quickly name five data-backed marketing trends you successfully followed in 2016. As the final quarter of this year draws to a close,…
Beacons Fail to Light Up Retail Marketing
See how beacon marketing programs have fared in the world of retail in 2016 and why widespread consumer adoption of beacon apps has yet to materialize. A year ago, experts could not help but gush about the seemingly endless possibilities that retail beacon devices presented. Yet, for many reasons, that huge…