Author Archives: Stephanie Fields

Marketing to Generation Z

Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should…

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Blockchain Marketing

Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain records could completely reinvent the advertising and media-buying industry, but challenges and volatility make it unclear where, exactly, this path would lead marketers.…

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multivariate testing best practices

Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for marketers willing to dive into experimental design and optimization best practices. Because marketers aren’t mind readers, they need tools and methodologies to guide their…

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the future of data visualization

Artificial intelligence, virtual reality, and machine learning are vastly improving data visualization practices, making it possible for marketers to analyze and depict complex data sets without oversimplifying them. When thinking about data visualization, most marketers refer back to the not-so-distant days of the dashboard – pre-populated with two-dimensional line graphs…

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Joel Nierman

Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams, and experience levels. You can expect to learn about passions inside and outside of our office walls. What is your current role at Annalect? As a Director in the…

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mobile attribution

Advanced methods like fractional attribution, third-party SDK services, and consumer ID technology help piece together more accurate digital attribution models. Faced with an increasingly mobile consumer base, marketers are devising newer methods for more accurate and detailed digital attribution. These practices and technologies measure digital advertising effectiveness while tracking complex…

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