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Employee Spotlight: Jason Petrisko, Design Director
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams and experience levels. You can expect to learn about passions inside and outside of our office walls. What is your current role at Annalect? As Design Director here at…
Marketers and Algorithms, Better Together
Marketers can harness the full potential of algorithms and reduce the risk of drawbacks when they supervise use, monitor performance, and inject humanity. While marketing algorithms shoulder the burden for many important tasks for humans, the need for human management and supervision still makes people an essential part of the…
Go Global: Trends and Their Impact on Marketing – Part 2 of 2
Round out your worldwide marketing strategy with trends from the Middle East, Africa, and Europe; part two of our global marketing series. By turning our perspective outward, we can often learn a great deal from others. Digital marketing is no exception; trends and patterns in the rest of the world…
Cities That Market Like Brands See Boost in Tourism
Dive into the sophisticated ways that cities capitalize on using digital marketing techniques — just like how brands do — to promote tourism and create emotion-rich branded experiences. Wanderlust is unsurprisingly on the rise. It seems now, more than ever, people are giving into this irresistible impulse to travel to near and…
The Modern-Day Word-of-Mouth: Customer Reviews
Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers. What do you do if a customer leaves a bad review? With the rise of the internet in the late 1990s, brands suddenly…
Influencer Marketing, When Bigger Isn’t Always Better
See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are influenced? When it comes to the products we buy, brands we love, and companies we trust, many of our first conversions were likely…