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How We Buy Cars Now and What that Means for Marketers
When new cars hit the showrooms in October, consumers will see some exciting new technology as they test-drive the latest models. But as dealers get ready to sell new vehicles, the way Americans are shopping for cars and the path to purchasing them is changing almost as fast as the…
CMO: The new sustainability officer?
It’s a fast changing world — especially for marketers. So, how do you get it all done and deliver on your goals? The answer might just be to take on even more than marketing in order to show your customers you are aligned with their values. The numbers make the…
Programmatic: What You Need to Know (Now)
People have many different things to say about what programmatic means for marketers: “It’s taking over the industry. It’s a magic bullet. People will be obsolete soon.” But the reality is more complex, according to experts and recent studies. The consensus is that programmatic is transformative. It’s steadily claiming a…
Early Back to School Promotions: Opportunity or Risk?
Before the final bell rang in many schools in Massachusetts this year, office and school supply giant Staples, which is based there, had already started its Back to School promotions. Although Back to School sales have begun earlier every year, experts and industry watchers say retailers may have pushed things…
The World Cup by the Numbers
There’s nothing like rooting for your team. Whether you’re at home, with friends and family at a bar or restaurant, or on the go, major sporting events bring people together in a special way. And for Americans, the big draw isn’t just limited to football, baseball, basketball, and hockey games…
Fireworks Aren’t the Only Bright Spots This 4th of July
As fireworks light up the sky this Independence Day, experts expect consumers to light up cash registers, with 4th of July spending expected to increase for the second year in a row. The average American will likely spend $330 over the holiday weekend, according to a recent survey by WalletHub. …