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How To Boost Black Friday and Cyber Monday Sales
The importance of the holiday sales for many brands can’t be overstated. It’s often the thing that makes or breaks the year. So what are smart marketers looking to do improve over last year’s lukewarm holiday sales numbers? Take a look at what the data says about how consumers behave,…
TV ad dollars: Where are they going this year and in the future?
With a lukewarm set of upfronts this year, the buzz seems to imply that as TV and cable dollars fall, mobile video stands to make a killing, but that doesn’t seem to hold true—depending on whom you talk to. Here’s what a recent article in the Wall Street Journal’s CMO…
Are Millennials changing the car shopping process?
Even if they’re less likely than their parents to buy cars, millennials may be changing the car shopping process—driving it from an experience that starts online and ends on a dealer’s lot to one that looks quite different from the generations that came before them. More than half of millennials…
Data Driven Social Good: Is it really happening?
Social good driven by Big Data may finally have arrived—providing a welcome illustration of data’s potential to drive change and an even more needed counterpoint to the stories emphasizing privacy concerns, consumer tracking and potential abuses of data. “While some researchers and writers claim data analytics will create a data bourgeoisie, a new crop…
Smart TV Moves Beyond the Early Adopters
It may seem obvious, but a recent study proves what many smart marketers have seen on the horizon for a while — connected TVs are increasing in importance for consumers. It’s quickly becoming a channel that should be on the radar of anyone looking to take advantage of highly targeted…
How to Get Your Data Out of Silos, Put It to Work, and Get Help Doing It
If you’ve got vast stores of data sitting around, in silos, just waiting for the day when you finally do something with it, you’re likely missing out. Look beyond how you’re using data to target ads and consider the possible applications. If you’re collecting more data than you’re currently using,…