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When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong foundation. “When something is new, we want to go big,” Adam Gitlin, Global Managing Director for Annalect’s Data Group, told the crowd at…
Decoding the Complexities of U.S. Hispanic Population Trends
Annalect Primary Research and OMD Multicultural decode the complexities of U.S. Hispanics’ population trends. In Affirm This: The Era of Affirmation™ and its Impact Among Hispanics, Annalect Primary Research and OMD Multicultural explore the complexities of a recent population trend among U.S. Hispanics, wherein they seamlessly navigate life between Latino and American…
What it Means that Native Advertising is Going Mainstream
Brands are increasingly turning to native content to deliver their messages in a more user-friendly format that has the potential to add an element of credibility, which can be lacking from traditional avenues like display ads or most video campaigns. But a new survey suggests that for a majority of…
As Market for Video Ads Matures, Metrics Get More Sophisticated
Digital video is emerging as an increasingly vital tool for companies to communicate with and engage prospective customers. But despite the unique opportunities video presents, most enterprises continue to lag in the adoption of strong measurement capabilities, experts say. Writing recently for GigaOm, Rachel Delacour, CEO of BIME Analytics, noted…
On Big Data, Marketers Must Seek Balance
In an April 6 op-ed in The New York Times, psychologist Gary Marcus and computer scientist Ernest Davis provide some cautionary insight into the limits of Big Data, arguing that the hype surrounding the emerging field of data science has become so intoxicating that it’s luring many sectors of the…
Click-fraud “Crisis” Creates New Challenges for Brands, Agencies
As cybercrime syndicates dig further into the Web for money-making opportunities, brands are being forced to confront the possibility that the “consumer” on the other end of their marketing message isn’t human at all, but is rather a string of malware helping its creator profit. That reality was on display…