Close-Up: Patrick Casimir, Marketing Intelligence Analyst
Inspired by Black History Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. What is…
Close-Up: Rasheed Robinson, Senior Director of Marketing Intelligence
Inspired by Black History Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. What do…
MediaPost: Holding Company of the Year — Omnicom
“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…” “The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate…
Annalect and Meta form closed-loop measurement partnership to access first-party data
via Campaign Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the industry. The integration allows advertisers to merge their first-party data with Meta’s ads data to generate insights are critical…
How We Stopped “Data Hoarding” while Super-Charging Cross-Team & Cross-Company Collaboration — with Data Mesh
Update – January 2024: We recently partnered with peers at AWS to author a post on this same subject matter. Click here if you would like to read the AWS blog post. The Problem: A Mad Rush to Centralize Enterprise worldwide is scrambling to optimize data assets ahead of anticipated…
Close-Up: Konstantin Markov, Global Director of Technology Operations
In the world of tech, it’s never “business as usual,” and our Head of Tech Operations absolutely loves that. How did you get into IT? Initially, I wanted to enter diplomatic service, a prestigious occupation in my home country of Uzbekistan. The tuition was very high — and unfortunately (now…