Rasheed Robinson

Close-Up: Rasheed Robinson, Senior Director of Marketing Intelligence

Inspired by Black History Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community.

What do you like to do when you’re not at work?

Outside of work, I really like photography and exploring NYC — even though I am from here. There’s a lot to explore and see, because the city is always changing. Other things I enjoy … running with my dog, fire staff spinning, and volunteering as a Black Rock City Ranger. I also identify as a Blerd and a Black Hippie at times.

What’s your proudest professional achievement?

I recruited someone with a reputation as a low-performer from another team. I saw potential, and helped them understand they were suffering from imposter syndrome. After giving them a space to regain confidence, they went on to become a top-performer and manager … still succeeding a year later.

In celebrating Black history and culture, who or what is your biggest inspiration.

Fred Hampton — At the age of 21, he managed to unite diverse communities and empower marginalized people. His emphasis on education, community organizing, and his tireless fight against systemic oppression showcase the power of activism and collective thought. His legacy encourages me to stand against injustice and realize that age is just a number; it’s never too early (or too late) to stand for what you believe in. He gives me the motivation to contribute positively to society, and advocate for a more just and equitable world.

What message do you have for black men and women earlier in their career looking to grow into positions of leadership in their schools, workplaces and communities?

My message is you will fail. When you do, it’s okay to take a break and choose a new path. Your path will never be conventional; it is almost always unique, but that’s okay. There are lots of people out there who actually want you to succeed, and there are also a lot that don’t want you to. Find your allies and lean on them whenever you need to. Trying to do everything on your own is not worth it.