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Campaign US: Is it possible to prioritize AI safety as much as innovation in a for-profit industry?
Campaign US posed an interesting question to industry leaders: In an AI era, is it possible to balance the pace of innovation with safety guardrails? Our Global CEO, Slavi Samardzija, shared his thoughts: “As new technologies continue to emerge, we, as an industry, should prioritize balancing rapid prototype development with…
How We Stopped “Data Hoarding” while Super-Charging Cross-Team & Cross-Company Collaboration — with Data Mesh
Update – January 2024: We recently partnered with peers at AWS to author a post on this same subject matter. Click here if you would like to read the AWS blog post. The Problem: A Mad Rush to Centralize Enterprise worldwide is scrambling to optimize data assets ahead of anticipated…
AdAge: Uber Awards Omnicom Media Group the Majority of its Global Media Business
We’re proud to announce that Omnicom Media Group, the family of companies with whom we work hand-in-hand, has been named media AOR for Uber across North America, EMEA, and LATAM following a four-month review that saw every holding company and leading independents competing for the account. We’re especially excited that…
Wall Street Journal: Omnicom Group to Debut Tool Using Generative AI for Advertising Employees
Six years ago at Cannes, we introduced a virtual assistant which eased working with data (and knew where to get a good glass of rosé), so it was with great excitement we were able to announce Omni Assist — Generative AI which helps marketers orchestrate better outcomes — at this…
Digiday: Omnicom Creates Internal Ecosystem to Handle Commerce Media Functions
When connected commerce is more connected, it’s easier to connect the dots. With that in mind, we’ve created a powerful connected commerce capability which leverages the ever-growing catalog of Omnicom’s e-commerce and retail partnerships. Introducing — Omni Commerce. “Omni Commerce essentially creates a solution (that’s available to all Omnicom’s clients)…
Omni Digest, EP1: Introducing the Power of Omni
Our friends over at OMD have been transforming their clients’ business, with a unique end-to-end workflow powered by Omni. It’s been such a game-changer, they’ve introduced a 12-episode video series, Omni Digest — discussing the power, flexibility, and competitive advantage Omni affords them. To kick the series off, George Manas, OMD Worldwide’s CEO,…