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AdWeek: Omnicom Media Group Calls for Employees to Earn Omni Certification
When you develop an open operating system that so effectively helps marketers orchestrate better outcomes, everyone needs to know about it. AdWeek recently spotlighted Omnicom Media Group’s drive to get all employees Omni certified. OMG is the first holding company media group to require almost all of its workforce be certified in…
Close-Up: Shivani Nigam, Analyst, Marketing Intelligence
How did you get started in Data Analysis? I majored in Human Resources, but gravitated toward the digital assignments which accompanied my Marketing minor. While working toward my MBA, I accepted a Digital Promoter position at my college, and found it extremely rewarding. After finishing school, I got my first job…
Close-Up: Konstantin Markov, Global Director of Technology Operations
In the world of tech, it’s never “business as usual,” and our Head of Tech Operations absolutely loves that. How did you get into IT? Initially, I wanted to enter diplomatic service, a prestigious occupation in my home country of Uzbekistan. The tuition was very high — and unfortunately (now…
Close-Up: Trudi Miller, Senior Director of Learning & Development
Passionate about Teaching & Technology Tell us about the career path which (luckily for us) led you here. My current role requires transdisciplinary work bridging traditional fields such as education, technology, and social science research. I’ve had a variety of job roles in the past – software developer, technical trainer,…
AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…
Close-Up: Anna Nicanorova, Chief Technology Officer
Contributing to the Future of Marketing & Advertising, in so Many Ways… Congratulations on your 10-year Annalect-iversary! Could you tell us about the journey? After getting my MBA, I did a year-long residency at numerous Omnicom agencies — ultimately, deciding I wanted to stay at Annalect — which was then…