How Brands Should Respond to Data Breaches
Data Breaches: Aspects of emotional and behavior turmoil It has become almost commonplace to open up your favorite news site, pick up the newspaper, or listen to the evening news to find out that yet another company has experienced some type of electronic intrusion. The conversations about these “hacks” seem…
Healthcare and Data: What does the future hold?
Data management is complicated for any industry, but it poses some unique challenges for healthcare. It’s uniquely positioned to use data in new and interesting ways that not only improve businesses, but also improves people’s lives. On the flipside, healthcare companies must safeguard the most personal information in a highly…
Retail Data Breaches Spike Concern and Alter Shopping Behaviors
In 2013, Annalect launched a longitudinal study to track consumers’ awareness, understanding, sentiments, and responses to the growing issue of online privacy and data breaches. We extended our research (monthly national online surveys) into 2014 to continue tracking online consumers. As you are aware, there was big news at the…
When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong foundation. “When something is new, we want to go big,” Adam Gitlin, Global Managing Director for Annalect’s Data Group, told the crowd at…
On Big Data, Marketers Must Seek Balance
In an April 6 op-ed in The New York Times, psychologist Gary Marcus and computer scientist Ernest Davis provide some cautionary insight into the limits of Big Data, arguing that the hype surrounding the emerging field of data science has become so intoxicating that it’s luring many sectors of the…
Click-fraud “Crisis” Creates New Challenges for Brands, Agencies
As cybercrime syndicates dig further into the Web for money-making opportunities, brands are being forced to confront the possibility that the “consumer” on the other end of their marketing message isn’t human at all, but is rather a string of malware helping its creator profit. That reality was on display…