BrandStand: Are Consumers Receptive to Brands’ Involvement with National Issues?
Following the long and contentious 2016 election cycle, political issues remain top of mind for consumers. Marketers are likely wondering whether brands can or should utilize this heightened consciousness as a potential point of connection with consumers — or whether they should distance themselves from this combative political morass. Should brands…
CRM Data Integration is Critical to eCommerce Success
Without CRM data, the ecommerce industry would be incapable of making informed strategic decisions or optimizing customer journeys in pivotal ways. There was a time when the ecommerce industry was the Wild West, where major players carved out their territories and wrote their own rules. Now — even with constant…
In Sports Marketing, Branding Rules Over Performance
Examine sports marketing through the lens of underperforming and unpopular teams who have used marketing techniques to become high-value organizations. Sports icon and widely proclaimed “King” of golf Arnold Palmer passed away recently, leaving behind one of the most endearing and fondly remembered legacies of any athlete. Surprisingly, that legacy…
Spirits Brands Set High Bar for Millennial Marketing
Dive into the world of spirits marketing, where several brands use technology-based ways and digital channels to reach millennials. How can a company effectively market to millennials? This is a question that plagues many CMOs, but several brands in the distilled spirits industry have figured out how to accomplish this.…
Simplify Segmentation with Smart Data Strategies
As more marketers embrace big data, they must look to creative data strategies that simplify segmentation and audience building for targeted ad campaigns. Marketers face increasing challenges these days as they attempt to manipulate data to define their brands’ high-value audiences. Staring down terabytes of customer and third-party data can…
Market Segmentation in Auto Leasing Proves Successful
Auto leasing marketing strategies such as targeting a specific group have become more important, as the number of consumer and commercial vehicle leases have increased. Car leasing has become a very popular option, since more new vehicles were leased in the first six months of this year than the first…