Achieving Personalization at Scale
See why and how personalization at scale has turned into an important differentiator for brands and the strategies they use to deliver the ideal 1:1 messaging. Personalization has quietly revolutionized the way brands speak to their audiences. Personalized experiences have spread from just a few websites to nearly every advertisement,…
Experiential Marketing Works Best for Baby Boomers
While millennials are common experiential marketing targets, the baby boomer generation form a $7.6 trillion market that shouldn’t be ignored. “The Bucket List” may have been just another hit movie to some, but it represented one of the best ways to market experiences to baby boomers. While “millennial” is on…
Award Shows Depict Crossroads of Diversity, Marketing
The award show season allows us to examine how marketers should avoid rifts between themselves and audiences by recognizing diversity and media preferences. Grab some popcorn and get ready to watch how diversity and marketing intersect during this year’s award show season. Online streaming and social media have reconstructed contemporary…
ESports Aims to Become a Marketing Phenomenon
In 2017, brands looking for new opportunities to reach young, digitally-connected audiences should capitalize on the emerging opportunities in eSports marketing. Are you ready to play eSports, the biggest opportunity for brand growth and reach to digitally-connected millennials in 2017? While current estimates of market value are modest, they have…
Emotion Recognition Technology Leads to Quantitative Data
Emotion recognition technology measures moods in voices and facial expressions in a quantitative way, enabling brands to be more specific about their emotional impact. Members of your marketing test group state that they love your product, but their facial expressions tell another story. Which do you believe? Emotion recognition technology…
Data-Backed Marketing Will Trend Up in 2017
Chart ahead for next year with our list of the predicted top five data-backed marketing trends of 2017, which includes a rise in experiential marketing and augmented reality. Quickly name five data-backed marketing trends you successfully followed in 2016. As the final quarter of this year draws to a close,…