Programmatic to Continue Exponential Growth
Programmatic advertising grew quickly in 2014, but that doesn’t mean that all marketers understand it. This year, expect the growth to continue and that marketers will not only spend more, but also gain a greater understanding of where their money is going. From 2013 to 2014, programmatic spend doubled to…
OmnicomMediaGroup 2014 Media Trends & Insights
As we’ve done for the past several years, we took a look at the media trends that made an impact this year along with updates to the ad spend and audience data we continue to report on. [download file=”https://www.annalect.com/wp-content/uploads/2015/01/2014-OMG-Media-Trends.pdf” title=”OmnicomMediaGroup 2014 Media Trends & Insights Report”] The Executive Summary includes a…
Roundup: Best Ads of 2014
It’s been a memorable year for commercials, but spots that don’t quite fit the traditional definition of an “ad” were even more notable. Newcastle’s Super Bowl ad that never was made took the top spot on AdWeek’s 2014 “Ten Best Ads of 2014. The brewer’s “If We Made It” campaign never…
Ms. Understood: Exploring the Role of Women
According to Simmons/MRI, as of 2012, women reportedly made up 80% of U.S. spending power, and they now account for 85% of all consumer purchases (including those within male-oriented categories). [download file=”https://www.annalect.com/wp-content/uploads/Ms-Understood-Annalect-Research-12-2014.pdf” title=”Ms. Understood Annalect Research”] Women are now influencing and spending across all categories at a greater rate than…
Retail Holiday Forecast
With Black Friday and Cyber Monday right around the corner, our holiday forecast newsletter provides insight on what’s to come this shopping season. Predictions seem to vary, depending on who you listen to. [download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Retail-Holiday-Preview-2014.pdf” title=”Retail Holiday Forecast”] Some are predicting a robust holiday season for retailers, while others are saying, we’ll…
Will Controversy Change the Tone of 2015 Super Bowl Ads?
Despite a soft ad market, NBC says it has sold 90% of Super Bowl ad spots — at record prices — and expects the rest to be taken by the end of December. But a new study reports that both viewers and advertising professionals believe the domestic violence controversies will…