What’s Coming to SXSW
South by Southwest (SXSW) Interactive is growing and changing every year, earning its reputation as a stage for innovation, as well as the best in live music and film. Last year, nearly 33,000 people attended SXSW in Austin. It featured 2,400 speakers and 1,100 conference sessions. When SXSW opens its…
Valentine’s Day Spending to Hit $18.9 Billion
Consumers are set to open their wallets and spend on the people most important to them on Valentine’s Day, according to a recent study by the National Retail Federation. Overall spending on the holiday will hit $18.9 billion this year, the highest total since NRF started its survey in 2010.…
An Alternate Super Bowl Halftime Show
This year, Super Bowl viewers who care more about the ads than the game will have an alternate to the official half-time show — YouTube. That means many could potentially bypass the annual spectacle that serves as a showcase for ad spots that command as much as $4.5 million per 30-second…
#GenerationTech: Millennials & Technology
Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…
A Fresh Start On Relationships
January marks peak season for online dating sites and many singles look to update their relationship status, with some sites reporting a jump in signups as high as 26%. Online dating is now a more than $2 billion industry, and it’s growing quickly, according to a November 2014 market research…
Global Marketing Across Channels
It’s no secret that consumers expect a consistent experience across all your channels. However, what that means for international marketers is often complex. How do you make sure your brand translates not only across channels, but also across regions, borders, traditions and languages? Smart marketers never assume that what works…