Category Archives: Audience

the importance of consumer reviews

Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers. What do you do if a customer leaves a bad review? With the rise of the internet in the late 1990s, brands suddenly…

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influencer marketing techniques

See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are influenced? When it comes to the products we buy, brands we love, and companies we trust, many of our first conversions were likely…

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Green Marketing CSR

Brands drive growth in consumer demand by adopting meaningful green marketing principles into production, packaging, and marketing messages. As a great frog once said: “It’s not easy being green,” but it is increasingly necessary. Among today’s enterprises of all sizes, customers expect green principles and practices. People not only want…

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accelerated marketing cycles

How much control is “enough” control when it comes to guiding marketing decisions? According to SXSW 2017 thought leadership, too much control can mean missing out on opportunities to deliver timely messaging before consumer attention shifts. Blink and you’ll miss it. This philosophy helps South by Southwest’s (SXSW) thousands of…

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What to look for in a DMP

Get clarity on what a data management platform is and its key benefits, as well as factors to consider when deciding which technology is right for your organization. It’s not new news that data management platforms (DMPs) have driven a revolution in marketing and advertising over the past several years.…

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CPG marketing

Take a trip through the marketing history of household cleaners to see how advancing tech and a need for differentiation have driven innovation. Spring cleaning time is here, meaning you are likely flinging open the windows and getting prepared for some washing and scrubbing. This annual activity seems to unite…

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