Holiday Marketing Seeds Are Already Sown
Back-to-school marketing campaigns helped lay the foundation for 2016 holiday marketing, as major brands line up their strategies. At the start of each school year, chances are that holiday presents for kids are not on their parents’ minds. Yet, in the retail and marketing world, back-to-school events and holiday marketing…
How Marketers Convert Digital Traffic into Sales
Learn about three of the most effective digital marketing strategies brands use to convert digital traffic into sales and clicks into cold, hard cash. Rumplestiltskin may be able to spin straw into gold, but marketers can perform real magic: spinning web traffic into actual sales. Getting people to part with…
Data Has Changed the Consumer Journey
Data-driven marketing has changed the consumer journey for customers even more so than it has for brands, opening up new possibilities for every purchase. We often talk about how data has changed the process of marketing to consumers, but what is the consensus from the other side of the coin? In…
Marketers Can Buck Declining App Download Trend
App downloads are on the decline, but marketers can entice consumers to download branded apps by following four best practices. “There’s an app for that” is a common marketing line, but now consumers are wondering if they needed an application for “that” in the first place. Recent data suggests that…
Augmented Reality Gains Digital Marketing Momentum
Now that augmented reality has proven its worth, brands can double their efforts in offering immersive AR marketing experiences. While many marketing technology experts predicted that augmented reality (AR) would make a bigger impact than virtual reality on the digital marketing world, the rest of us remained skeptical until the…
Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live video streaming has taken off in ways that few marketers could have anticipated. Since Meerkat first generated extreme amounts of hype at the…