Category Archives: Social Media

With the visual web becoming increasingly attractive to brands, understanding how consumers are using and valuing each platform is key to increasing bottom line performance. In a mere three years, Pinterest has emerged as one of the category leaders. With its unique pinning technology and link to purchase, brands are…

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In mid-March, Pinterest announced on its blog that it is now providing analytics at no charge for businesses and site owners to measure Pinterest-driven traffic.   This is a positive step forward, both for marketers to improve their understanding of earned media performance, and for Pinterest to increase advertiser interest and engagement.…

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Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…

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