Pinterest Analytics
In mid-March, Pinterest announced on its blog that it is now providing analytics at no charge for businesses and site owners to measure Pinterest-driven traffic. This is a positive step forward, both for marketers to improve their understanding of earned media performance, and for Pinterest to increase advertiser interest and engagement.…
PINfluence: From Pins to Purchase – Annalect proprietary research
Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…