Potential is There, but Poll Shows Twitter still Falls Short for Marketers Lead
As would-be investors wait for the much-hyped IPO of social media site Twitter, analysts are busily dissecting the platform’s prospects to see if it can make money for its shareholders and justify its valuation, which is expected to be more than $10 billion. There’s reason to be optimistic. Over the…
Tips for Gauging Social Media Success
Brands looking to expand the reach of their messaging hardly need to be sold on the power of social networking, but once the foundation has been laid, getting the most from a social media campaign means not only having clearly defined goals, but knowing how to recognize when you’ve reached…
Power to the People
The Marketing Power of Online Communities Imagine you are the customer of a major beauty supply chain, and, being a proactive shopper, you spend a lot of time learning about the brand’s products and their application. Now imagine this retail chain hosts its own branded forum – a community of…
Next Generation Analytics, Social Tools Give CPOs a Leg Up
A study of procurement practices on three continents reveals that companies that leverage analytics and social collaboration tools to manage their supplier networks are more efficient and profitable, with high performers averaging 15% greater profit margins than less technologically nubile firms. The survey of more than 1,100 chief procurement officers…
TV and Social Media Research Study
The prevalence of social media (especially Twitter) and TV co-usage has made some big players in the media space take notice. Nielsen and Twitter have teamed up and will soon release Nielsen Twitter TV Ratings, or the NTTR (Fall 2013). The goal of NTTR is to quantify the size of…
Pinfluence: From Pins to Purchase
With the visual web becoming increasingly attractive to brands, understanding how consumers are using and valuing each platform is key to increasing bottom line performance. In a mere three years, Pinterest has emerged as one of the category leaders. With its unique pinning technology and link to purchase, brands are…