Category Archives: Social Media

If 2013 was a breakout year for digital marketing – a year when brands finally entered their comfort zone and pulled off some memorable wins, 2014 promises to take the sector to new heights as marketers refine the lessons they’ve learned and find creative new applications for last year’s emerging…

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B2B Marketers

As would-be investors wait for the much-hyped IPO of social media site Twitter, analysts are busily dissecting the platform’s prospects to see if it can make money for its shareholders and justify its valuation, which is expected to be more than $10 billion. There’s reason to be optimistic. Over the…

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Brands looking to expand the reach of their messaging hardly need to be sold on the power of social networking, but once the foundation has been laid, getting the most from a social media campaign means not only having clearly defined goals, but knowing how to recognize when you’ve reached…

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The Marketing Power of Online Communities Imagine you are the customer of a major beauty supply chain, and, being a proactive shopper, you spend a lot of time learning about the brand’s products and their application. Now imagine this retail chain hosts its own branded forum – a community of…

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A study of procurement practices on three continents reveals that companies that leverage analytics and social collaboration tools to manage their supplier networks are more efficient and profitable, with high performers averaging 15% greater profit margins than less technologically nubile firms. The survey of more than 1,100 chief procurement officers…

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The prevalence of social media (especially Twitter) and TV co-usage has made some big players in the media space take notice. Nielsen and Twitter have teamed up and will soon release Nielsen Twitter TV Ratings, or the NTTR (Fall 2013). The goal of NTTR is to quantify the size of…

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