Why Public Relations Needs Data
PR — it’s about more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. Data analysis tools can go a long way toward supporting this. Yet many PR professionals are hesitant about embracing data as a part of their toolkit. They subscribe to a…
Music and sports at SXSW Day 4 – Infographic
Social media analysis checks out the lates buzz topics in Austin AUSTIN — SXSW Music doesn’t technically start until Tuesday, but the fresh, excited faces popping up amongst those with dark circles and beer breath proves a new crowd has rolled into town — or more accurately, rolled in around…
Startup madness at SXSW Day 3 – Infographic
Social media analysis demonstrates the types of startups showgoers crave AUSTIN — Are you an investor looking for the next big thing? A brilliant innovator with big ideas and no money? The SXSW Start-Up Village, pitch competitions and spotlights could hold the key to your future. But that could take…
What’s cooking at SXSW Day 2 – Infographic
Social media analysis reveals what’s got attendees’ tongues wagging AUSTIN — It’s Saturday, the gang’s all here, and they are hungry. The StoryConnect @ Omnicom Content Newsroom has been scoping out this year’s hottest foods, longest lines and biggest trends, so you know what to eat, where to go, and…
‘Game of Thrones’ dominates social on SXSW Day 1 – Infographic
Social media analysis shows gaming at SXSW is still trying to carve its niche With the best and brightest in emerging media descending on SXSW for the next five days, StoryConnect@Omnicom data intelligence has been monitoring online conversations to determine who’s winning and who’s losing, and to identify which participants…
WSJ: Brands, Web Video Creators Take Over SXSW
The South by Southwest Interactive conference is in full swing in Austin through Tuesday. Through the sea of parties, panel sessions, and panel sessions that turned into parties, and the horde of media and marketing professionals seen wandering around 6th street street, a few highlights and trends have emerged so…