Digiday: Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
As reported by Digiday, Omnicom Media Group has secured access to Roku viewer searches, allowing clients to fine-tune investment and messaging across the CTV space. As with other Omnicom Media Group partnerships announced at CES 2025, Annalect tech ties it all together. Brand-specific audiences created within Omni are sent to…
Digiday: Omnicom Media Group expands its TikTok relationship to include search keyword access
As announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.…
Digiday: At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
As reported today in Digiday, Omnicom’s Flywheel & Amazon have joined forces to unlock long-term customer value through extended data lookback, with Omni serving as the conduit. “We have this rich set of insights, and we integrate it into the workflow — from what we know about consumers to how…
Digiday: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As announced by Digiday, Omnicom Media Group (our parent company) and Google struck a partnership that includes a planning tool and AI-driven support for investment and creative decisions for search. Here’s how Digiday describes one of the resulting AI “agents” to become part of Omni: “Operating within Omni, Omnicom’s operating…
Adweek: Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report
Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing. Florian Adamski, OMG’s chief executive officer (CEO), said the agency network has been able to maintain its leader designation…
Anuncios: En España hemos crecido un 300% en cinco años
“In Spain we have grown by 300% in five years” Spanish-language print and online publication, Anuncios, sat down with Annalect’s Jon Ghazi recently. Jon, our EMEA CEO & Global Chief Growth Officer, discussed a range of topics including: the power of collaboration, how Omni is simplifying complex business & marketing…