Adweek: PHD Bags Second Consecutive Adweek Global Media Agency of the Year Title
PHD has won Adweek’s Global Media Agency of the Year for 2025 (two years in a row). Omni, our open operating system for orchestration better business outcomes, is cited multiple times in Adweek’s article explaining what drove their decision to name PHD Global Media Agency of the Year for 2025.…
Ad Age: OMD Wins Big with Data-Driven New Business Strategy
OMD is Ad Age’s 2025 Media Agency of the Year. We’re happy to be a part of OMD’s data-driven business strategy — with which they secured Ad Age’s coveted Media Agency of the Year for 2025. Here are a couple excerpts from the Ad Age article, highlighting their innovative use of…
Digiday: Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
As reported by Digiday, Omnicom Media Group has secured access to Roku viewer searches, allowing clients to fine-tune investment and messaging across the CTV space. As with other Omnicom Media Group partnerships announced at CES 2025, Annalect tech ties it all together. Brand-specific audiences created within Omni are sent to…
Digiday: Omnicom Media Group expands its TikTok relationship to include search keyword access
As announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.…
Digiday: At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
As reported today in Digiday, Omnicom’s Flywheel & Amazon have joined forces to unlock long-term customer value through extended data lookback, with Omni serving as the conduit. “We have this rich set of insights, and we integrate it into the workflow — from what we know about consumers to how…
Digiday: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As announced by Digiday, Omnicom Media Group (our parent company) and Google struck a partnership that includes a planning tool and AI-driven support for investment and creative decisions for search. Here’s how Digiday describes one of the resulting AI “agents” to become part of Omni: “Operating within Omni, Omnicom’s operating…