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Music and sports at SXSW Day 4 – Infographic

Social media analysis checks out the lates buzz topics in Austin

AUSTIN — SXSW Music doesn’t technically start until Tuesday, but the fresh, excited faces popping up amongst those with dark circles and beer breath proves a new crowd has rolled into town — or more accurately, rolled in around 1 a.m. last night when “awesome music” conversations hit a dramatic spike.

On the flip side, SX Sports wrapped up yesterday, but the start of March Madness has everyone applying their newfound knowledge and insights to their (fingers crossed) winning brackets.

Whether you’re on your way in or on your way out, today’s report from StoryConnect @ Omnicom, developed exclusively for Campaign, analyzes the social conversations coming out of Music & Sports to give you everything you need to know to sound cool when you return to the real world.

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