Social media analysis demonstrates the types of startups showgoers crave
AUSTIN — Are you an investor looking for the next big thing? A brilliant innovator with big ideas and no money? The SXSW Start-Up Village, pitch competitions and spotlights could hold the key to your future. But that could take days to maneuver, when what you really need to know about startups is all here in today’s StoryConnect @ Omnicom exclusive report for Campaign.
Heard something about a cat? Move over Grumpy Cat, there’s a new cat in town. A Meerkat, to be exact — the live-streaming app projected to be this year’s SXSW breakout app. Ever affected by FOMO (fear of missing out), SXers started using the app en masse, which basically broke Twitter. Twitter wasn’t super appreciative and turned off Meerkat’s access to the Twitter social graph. Which made everyone want Meerkat even more. In fact, the company reported their users grew by 30% after the crackdown. This time, the cat got the mouse – er, bird.