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Early Back to School Promotions: Opportunity or Risk?
Before the final bell rang in many schools in Massachusetts this year, office and school supply giant Staples, which is based there, had already started its Back to School promotions. Although Back to School sales have begun earlier every year, experts and industry watchers say retailers may have pushed things…
WSJ: Binge TV Viewers are More Receptive of Ads, Study Finds
By Nathalie Tadena Netflix NFLX -1.04%, Amazon.com IncAMZN +0.21% and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers? New research from Annalect, Omnicom Media Group’s marketing technology platform, found that 58% of binge viewers enjoy watching…
Annalect Primary Research Study
Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting. Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects…
The World Cup by the Numbers
There’s nothing like rooting for your team. Whether you’re at home, with friends and family at a bar or restaurant, or on the go, major sporting events bring people together in a special way. And for Americans, the big draw isn’t just limited to football, baseball, basketball, and hockey games…
Fireworks Aren’t the Only Bright Spots This 4th of July
As fireworks light up the sky this Independence Day, experts expect consumers to light up cash registers, with 4th of July spending expected to increase for the second year in a row. The average American will likely spend $330 over the holiday weekend, according to a recent survey by WalletHub. …
Mobile Marketing: The Best Way to Reach Live Performance Fans
As the weather heats up every year, so does the summer concert season, setting off a rush of fans to ticket booths — both real and virtual — to gain admission to see their favorite bands live. The medium many are using to connect with tickets or find out details…