Adexchanger: Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM
Adexchanger sits down with our Global CEO, Slavi Samardzija, to discuss the innovation of Annalect’s new Omni platform. Abiding by Omnicom’s history of neutrality when it comes to technology and data investments, Omni was built to easily integrate with outside technologies. If a client has a prior investment in a…
Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices
AdWeek highlights the launch of Annalect’s Omni operating system and its unique capabilities. Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various…
The Drum: Omnicom looks to take on IPG data push with launch of Annalect-driven precision tool ‘Omni’
The Drum covers the launch of Annalect’s new operating system, Omni, and its unique capabilities in our competitive set. Omnicom has decided to build its rival offering from the ground up, pairing Annalect, Omnicom Group’s data solutions agency with OPMG (Omnicom Precision Marketing Group) and claimed to ensure a strategy…
Adweek: Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools
Omnicom’s newest data scientist hire is a chatbot—kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists…
Annalect’s Anna Nicanorova Named to Ad Age’s 2017 40 Under 40
Ad Age: Meet Ad Age’s 2017 40 Under 40 Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising. Anna Nicanorova Director, Omnicom’s Annalect Labs When Anna Nicanorova isn’t creating marketing software that helps makes large-scale data shareable,…
Annalect’s Kristina Spade Dension Named ‘She Runs It’ Award Recipient
She Runs It today announced that ten promising trailblazers in media and marketing have been chosen for the annual She Runs It education loan relief program. Each winner will receive an award of up to $10,000 to help pay back loans they may have received in pursuit of graduate or…