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Adexchanger: Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM

Adexchanger sits down with our Global CEO, Slavi Samardzija, to discuss the innovation of Annalect’s new Omni platform.

Abiding by Omnicom’s history of neutrality when it comes to technology and data investments, Omni was built to easily integrate with outside technologies. If a client has a prior investment in a demand-side platform or a marketing cloud, for example, it can plug that into Omni while still using its out-of-the-box capabilities around audience and content creation, planning, and execution, Samardzija said.

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