Sweeping Survey Reveals Gaps in Data-Driven Marketing Efforts
The results of a massive global survey released this week offer some insight into the way companies are leveraging data science to bolster their marketing efforts and the extent to which persistent organizational disconnects continue to hamper those efforts. Teradata polled more than 2,000 marketing executives around the world for…
Big Pharma Another Industry Tapping Big Data to Improve
The days of the televised drug advertisement may not be coming to an end, but there is mounting evidence that the next pitch you hear for “the little purple pill” is more likely to come on a little handheld screen than sitting in front of the tube. Analysts say the…
Are You Implementing the Necessary Steps to Safeguard your Data?
The Importance of Identifying the Best Data Governance Program for your Industry The implementation of governance programs to safeguard your data presents different challenges for different industries. Each industry faces varying levels of risk in the event that their efforts fail. The Ad Age article that was released last week,…
Growing Complexity of Ad Networks Spurs Verification Push
In the 1989 movie Field of Dreams, a voice from beyond the grave assures farmer Ray Kinsella (played by Kevin Costner), “If you build it they will come.” Unfortunately, when it comes to digital advertising, it doesn’t always work out that way. According to a recent report from comScore, 54%…
Will Device Fragmentation Spark a New Wave of Analytics?
It seems that every day the mobile revolution opens a new door for companies seeking direct access into the lives of consumers. From predictive analytics and near-field communications to geo-targeting and 4G broadband, the ever-growing toolkit for next-generation product marketers not only offers unprecedented insight into buyer behavior, but –…
Call of the Creatives
Tech expertise is not the only skill needed to be a data scientist For decades, amateur students of psychology have riffed on the so-called split brain hypothesis, which posits that creativity is housed in the right brain, while the left brain is responsible for analytic functioning. The fact that I’m…