The Quantified Self: How Individual ‘Big Data’ Can Improve Your Life
The Marketing industry has always been obsessed with measuring “the consumer”. From questionnaires and consumer panels, to movement sensors in retail stores, marketing research teams are constantly looking for new ways to quickly gather data about consumer behavior. However, for the first time in history, consumers are voluntarily measuring themselves and…
Identifying Audiences in the Data Puzzle
If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…
Q&A with Dean McRobie, Annalect CTO
Q: Your perspective on how to use data beyond cookies. How might that benefit your marketer clients? Dean: This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels. …
AdExchanger Interview | May 11th, 2012
ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…
Excerpt from Online Privacy POV
Research objectives and methodology In order to understand Internet users’ comprehension of, as well as attitudes and behaviors toward consumer online privacy, Annalect Research and Platform Logistics conducted a national online survey during the week of February 27, 2012. The survey sample consists of 758 adults, age 18+ who use…