B2B Marketers Take Pains to Get Up to Speed in Digital
November 21, 2013The digital revolution has created exciting new avenues for delivering branded messaging, gathering market data and leveraging consumer insights into actionable intelligence, but with every new opportunity comes a series of hurdles. For some business-to-business marketers the task of clearing those obstacles is proving challenging.According to a survey…
Potential is There, but Poll Shows Twitter still Falls Short for Marketers Lead
As would-be investors wait for the much-hyped IPO of social media site Twitter, analysts are busily dissecting the platform’s prospects to see if it can make money for its shareholders and justify its valuation, which is expected to be more than $10 billion. There’s reason to be optimistic. Over the…
Gartner Analyst Makes the Case of IT Marketing Harmonization
Digital marketing professionals need to invest more time and effort into building synergies with the information technology executives in their companies if they hope to optimize the benefits of an increasingly digital marketplace, according to Gartner Inc. analyst Jennifer Beck. During an hour-long presentation last week on the expanding role…
Industry Trends Driving Away the Third Party Cookie
Last week, Microsoft announced that they will develop their own tracking technology to replace third-party cookies, enabling tracking across desktop computers, tablets, smartphones running Windows OS, as well as Microsoft’s Xbox gaming console, any Internet Explorer browser and Bing search engine usage. This announcement comes on the heels of a…
Data Driven Marketing a Boon to U.S. Economy, Landmark Study Finds
It’s official: data-driven marketing is huge business and it’s only going to get bigger. That’s the picture from the Data-Driven Marketing Institute (DDMI), an initiative of the Direct Marketing Association, which released a study this week that highlights the rise of marketing analytics and its growing impact on the U.S.…
Big Data, Programmatic Buying Takes Center Stage at Advertising Week
This week roughly 90,000 marketing and advertising professionals from around the world are gathered in New York for the 10th annual Advertising Week gathering, and the topic on everyone’s mind is Big Data. According to a new poll from Gartner, nearly two-thirds of companies are planning to increase investments in…