Category Archives: Branding & Communications

accelerated marketing cycles

How much control is “enough” control when it comes to guiding marketing decisions? According to SXSW 2017 thought leadership, too much control can mean missing out on opportunities to deliver timely messaging before consumer attention shifts. Blink and you’ll miss it. This philosophy helps South by Southwest’s (SXSW) thousands of…

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CPG marketing

Take a trip through the marketing history of household cleaners to see how advancing tech and a need for differentiation have driven innovation. Spring cleaning time is here, meaning you are likely flinging open the windows and getting prepared for some washing and scrubbing. This annual activity seems to unite…

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realtime marketing at the oscars

See how more brands could have responded rapidly to the Oscars mix-up using real-time marketing strategies that prepare marketers for the unexpected. “No, there’s a mistake! Moonlight, you guys won Best Picture. I’m not joking. This is not a joke. Moonlight, you won Best Picture.” This moment during the Best Picture announcement…

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experiential marketing for baby boomers

While millennials are common experiential marketing targets, the baby boomer generation form a $7.6 trillion market that shouldn’t be ignored. “The Bucket List” may have been just another hit movie to some, but it represented one of the best ways to market experiences to baby boomers. While “millennial” is on…

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diversity and marketing in awards

The award show season allows us to examine how marketers should avoid rifts between themselves and audiences by recognizing diversity and media preferences. Grab some popcorn and get ready to watch how diversity and marketing intersect during this year’s award show season. Online streaming and social media have reconstructed contemporary…

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esports marketing

In 2017, brands looking for new opportunities to reach young, digitally-connected audiences should capitalize on the emerging opportunities in eSports marketing. Are you ready to play eSports, the biggest opportunity for brand growth and reach to digitally-connected millennials in 2017? While current estimates of market value are modest, they have…

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