Data-Backed Marketing Will Trend Up in 2017
Chart ahead for next year with our list of the predicted top five data-backed marketing trends of 2017, which includes a rise in experiential marketing and augmented reality. Quickly name five data-backed marketing trends you successfully followed in 2016. As the final quarter of this year draws to a close,…
BrandStand: Are Consumers Receptive to Brands’ Involvement with National Issues?
Following the long and contentious 2016 election cycle, political issues remain top of mind for consumers. Marketers are likely wondering whether brands can or should utilize this heightened consciousness as a potential point of connection with consumers — or whether they should distance themselves from this combative political morass. Should brands…
Beacons Fail to Light Up Retail Marketing
See how beacon marketing programs have fared in the world of retail in 2016 and why widespread consumer adoption of beacon apps has yet to materialize. A year ago, experts could not help but gush about the seemingly endless possibilities that retail beacon devices presented. Yet, for many reasons, that huge…
Drone Marketing Takes Brands to New Heights
Drone marketing is being embraced in practical use cases as marketers embark on testing their ability to tell new stories and gather data. In recent years, drone technology has been the subject of intense experimentation among hobbyists and commercial enterprises alike. Now drones are being embraced in practical use cases…
Gobble Up Grocery Retail Marketing Tech
Follow how grocery stores use retail marketing technology to keep reinventing themselves, from self-service options and home delivery service to augmented and virtual reality. The neighborhood grocery store may have a sense of familiarity, but in truth, it has always been changing. For example, when the first Piggly Wiggly opened…
CRM Data Integration is Critical to eCommerce Success
Without CRM data, the ecommerce industry would be incapable of making informed strategic decisions or optimizing customer journeys in pivotal ways. There was a time when the ecommerce industry was the Wild West, where major players carved out their territories and wrote their own rules. Now — even with constant…